Annelise Capossela/AxiosPresident Biden’s re-election campaign privately has been weighing whether to join the social media platform TikTok to try to reach more young voters, according to two people familiar with the conversations.Why it matters: Most Republicans have avoided TikTok over data security concerns because it’s owned by Beijing-based ByteDance, but Democrats are increasingly split about using the popular app for short-form videos.
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in July found 59% of Americans believe TikTok is either a minor or major threat to national security.
- Even so, TikTok has been one of America’s most-downloaded apps since 2018, and its executives told Axios earlier this year that the app had more than 150 million monthly active users.
Between the lines: Whitmer posts TikTok videos under the handle “biggretchwhitmer” in a nod to the “Big Gretch” moniker she’s known as in Democratic circles.
- Shapiro invited dozens of Pennsylvania content creators and influencers to cover the reopening of the collapsed I-95 bridge.
Some lesser-known Democrats also have found large audiences on the platform.
- Rep. Jeff Jackson of North Carolina, now running to be the state’s attorney general, has 2.5 million TikTok followers — far more than Ocasio-Cortez’s 942,100.
- Some Democratic state parties, such as Wisconsin’s, also have joined TikTok.
Zoom out: In recent polling, young voters have indicated they’re less enthusiastic about Biden’s re-election bid than they were when he ran in 2020.
- Biden is effectively tied with Republican frontrunner Donald Trump among voters aged 18-29 in six politically divided swing states that will be crucial to deciding the 2024 election, according to a New York Times/Siena College poll earlier this month.
Biden was not on TikTok in 2020, but more Americans are relying on it for political content today.
- 32% of adults under 30 said they regularly get news from TikTok — a 255% increase since 2020, according to a recent Pew survey.
The intrigue: Biden’s campaign is considering TikTok’s merits as a campaign tool at the same time his administration is trying to regulate it and has banned it on government devices.
- Earlier this year, the social media company brought on David Plouffe and Jim Messina — veterans of Barack Obama’s presidential campaigns — to help defend it in Washington.
The other side: Many Republicans argue that TikTok is a Chinese influence operation.
- GOP presidential candidates Nikki Haley and Ron DeSantis are campaigning on banning the platform in the United States.
- Montana’s Republican governor, Greg Gianforte, signed a bill this year banning TikTok inside the state. That new law is being challenged in court.
- The debate over TikTok and the security concerns it poses has surfaced in recent Republican presidential debates — which the company has counter-programmed with commercials touting the platform during the debates.