House Democrats have rejected the White House’s months-long campaign to sell the term “Bidenomics.”Why it matters: Democrats are going into the 2024 election divided on how to communicate about the economy at a time when most voters are dissatisfied with it.What’s happening: House Democratic leadership stopped pushing the term months ago.
- The Democratic Congressional Campaign Committee and House Majority PAC, two key fundraising arms, are also avoiding it on social media and press releases, as polling indicates the tagline is ineffective.
- In a meeting this past summer to discuss economic messaging strategy, House Democrats decided to stick with “People Over Politics” rather than “Bidenomics,” one senior Democratic leadership aide told Axios.